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Frequency Nov. 2002
Does
Good Work Speak For Itself?
Last month, I poked fun at budget
season and the mysterious methods the guys and gals
in the big offices use to calculate performance and
projections. But if you manage a budget and are familiar
with the annual ritual of financial planning for the
New Year, you know this is serious business. Without
adequate funding, your mission of providing safe, productive,
clean, comfortable, and efficient facilities can be
seriously compromised.
If staff and big cheeses rarely
call on the facilities group, it probably means the
toilets are flushing, the trash is going out, the temperature
is bearable, water is in the pipes, the lights are on,
and life is good, right? But if you're out of sight,
you might be out of mind at budget time!
"We're all in sales" is a common
expression at my company. While our sales execs intend
that phrase to apply to direct and indirect contact
with the people who pay the bills-our clients-the same
phrase is true about internal process sales, especially
for facility professionals.
The way I see it, we have a
choice to make. We can either have faith that our good
work will speak for itself and as a result, unlimited
funding will be granted to keep our facilities operating;
or we can recognize the reality of our responsibility
for proactive communication by selling our value. When
you look at it that way, it's not really a choice, is
it?!
Those of you with a technical
background may roll your eyes when you hear the word
sales-especially when put in the context of your job.
But it's risky to ignore the importance of helping the
people controlling the money understand how you want
to spend it. Fortunately, there are many ways to communicate
value up the chain. Consider the following:
1. Copy your boss on incident
reports and resolutions that save the company time,
money, or legal exposure. This will create awareness
and help instill confidence in your decision making
capabilities. Your direct supervisor's confidence will
get passed along to his/her bosses, one way or another.
2. Publicly celebrate the completion
of major maintenance projects or repairs that prevent
major expenses or shutdowns. Invite your boss and his/her
boss to a pizza lunch or afternoon ice cream break and
explain why it's a big deal. Make sure to indicate who
on your staff is a hero.
3. Know how to determine return
on investment (ROI) for projects, and consider potential
impact in all departments to get an accurate payback
projection. Follow up projects with ROI confirmations.
It's sweet to report after six months that a project
has paid for itself when you conservatively estimated
a 12-month payback!
4. Know how to present "soft
savings" vs. hard dollar savings. For example, security
investments can be tough to justify in hard savings,
but ask any executive who has witnessed violence in
the workplace or trade secret theft what security is
worth.
5. Involve a trusted person
from finance (no accountant jokes here please) to help
you develop business justifications for initiatives.
If a CPA cosponsors one of your projects, your high-level
finance types will have much more faith in the analysis.
6. Work with your HR department
on initiatives that will improve the quality of the
workplace. You never know to what degree your HR director
has the ear of the finance folks-especially since workplace
investments are often considered employee benefits or
recruiting tools in competitive labor markets.
7. Be sure your IT folks know
specifically what you do to keep their data center 72¡F
and 50% relative humidity. If they know what it costs
to maintain their precious metal boxes, wires, and blinking
lights, they'll be more likely to come to your aid in
justifying your funding to support them!
8. Have "plan B" options in
anticipation of funding shortfalls. DON'T WHINE! Have
constructive suggestions prepared in the event that
staff or budgets get cut. For example, does the trash
really have to go out every night? Do you really need
a lobby with a receptionist? Do you really need an attendant
with a phone system?
9. Don't pad your budgets (too
much)! It's okay to have contingency funds planned for
unforeseen repairs and price escalations-especially
if you are subject to roller coaster utility prices.
But if you end the year at 75% of your budget projections,
it won't take long before your budget gets instantly
cut by 25% because "you always puts an extra 25% cushion
in there."
10. Demand value from your
suppliers and subcontractors as business partners, and
keep your boss posted on successes. This doesn't mean
beat them all up for price cuts and then brag about
it! Develop value expectations for suppliers in conjunction
with frequent account reviews. Ask them to recommend
scope of work adjustments or technology improvements
to add value to the relationship (probably saving you
money). Create win/win opportunities for your suppliers.
For example, our janitorial subcontractor recommended
we change our procedures for replacing paper consumables
in the bathrooms, and as a result, we are saving over
$1,000 per month with little inconvenience to our staff.
This was not even a suggestion that impacted his contract,
but because he noticed we were doing something stupid,
he added value to our relationship!
11. Serve your customers with
energy, enthusiasm, and professionalism. Have extremely
high expectations for yourself and your staff. Even
if you are doing everything right to communicate your
value to the organization, it only takes a few bad work
orders or a rude individual to torpedo your credibility.
You don't want negative buzz surrounding your staff
or your subcontractors.
12. Have fun at work! Develop
relationships with your customers. Sales people will
tell you that people buy from people they like. Do your
customers smile and say hello when they pass you in
the hall?
Unfortunately, even if you
do a fantastic job and you do everything in your power
to keep your bosses in the loop, there's still no guarantee
that you'll get the funding or staff you need. Consequently,
these suggestions are worth reviewing at this time of
the year.
Forces from customers, market
conditions, revenue, earnings, debt covenants, and/or
stockholders can generate waves-even in the smallest
of ponds. But if your immediate superiors don't understand
the value of what your group does for the organization,
your challenge to do it well increases exponentially.
Think about it: if you were
the CEO, how would you decide what else gets budget
priority (after fully funding the facilities group,
naturally)?
Crane is operations manager
for Charleston, SC-based Blackbaud. He can be reached
via e-mail at jeff.crane@blackbaud.com.
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