Some restrooms in Denmark now feature toilet paper brand Silk Soft’s image of a butt with pants down where the paper dispenses. This is a not-so-subtle (yet low budget) way to promote the fact the brand is 100% recycled. The advertising agency, By Far, came up with the idea to put these stickers on standard toilet tissue dispensers on selected public toilets around Copenhagen.
Is this a rotten idea in the state of Denmark? Who knows? Regardless of the poor taste factor, it has definitely given Silk Soft a good deal of exposure.