If you were asked which you prefer; clean air or clean water, which would you choose? Before answering, most people would say “I want both.” Or “Why do I have to choose? The answer is you shouldn’t have to choose, but that is what can happen when you make product purchasing decisions, specifically green product purchasing decisions, based on single-impact third-party certifications. Well-intentioned decisions are made regularly by manufacturers who work hard to deliver innovative products to the marketplace – products their customers ask for, and products they believe will meet a new need and expand their market share.
Having products meet third-party certifications provides customers with written assurance that a product, process or service conforms to specified requirements.
But what promises do these certifications really make? Everyone’s heard of and trusts the Underwriters Laboratories (UL) that ensures the safety of products. This is a good example of a single certification program. UL delivers valuable product safety information to consumers, but it is not looking beyond the attribute of safety regarding the life cycle of the product.
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